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A new entrant in the market is Modarta, which was launched in 2018 by Kamakshi Gupta, a NIFT alumnus. Modarta specialises in embroidered and printed scarves, stoles and shawls in cashmere and silk for both men and women. These cashmere stoles are hand embroidered in India and handwoven in Europe, South and East Asia.s lottery post Open URL :j158.ccAlong with this, when a brand shifts from online to offline, the reach is limited to the local catchment for offline. However, if the offline is used as a hub-and-spoke model, it also serves as an advantage.s lottery post Open URL :j158.ccAs Abdon Lepcha, Creative Director, Fila India puts it: “Celebrities, influencers and social media are displaying athleisure as their lifestyle which has prompted fans to adopt their lifestyle. This has ushered in an athleisure cult, with activewear being worn on runways, streets, home, offices, airports as well as gyms.” Open URL :j158.cc
I feel that the factor that will act as an accelerator is the ability of a company to act in a lean and efficient manner delivering fast-fashion by reducing the apparel calendar for the “See Now, Buy Now” generation. For example, companies that are vertically integrated like Zara own their store infrastructure. Hence, the product’s journey to the store is faster. Also, since prices of garments have not increased significantly over the past decade, the sale of apparel will increase with the corresponding rise in the purchasing power of the people.s lottery post Open URL :j158.ccThe story of urbanisation in India is different from rest of the world. The migration to urban centers in India, is not happening as fast as it happened in China and is not limited to a few large cities as it happened in South Asian countries like Thailand or Indonesia. In India, it is the tier 3 and tier 4 cities that are expected to see maximum population growth over the next decade. As a result, the working population is rapidly increasing across Tier III and IV cities. The working population has increasing income with a need as well as willingness to dress better.s lottery post Open URL :j158.ccBritish menswear, womenswear and accessories brand Ted Baker has set foot in India with its maiden store here.The brand has been brought to India in partnership with Aditya Birla Fashion and Retail Limited Open URL :j158.cc
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A new entrant in the market is Modarta, which was launched in 2018 by Kamakshi Gupta, a NIFT alumnus. Modarta specialises in embroidered and printed scarves, stoles and shawls in cashmere and silk for both men and women. These cashmere stoles are hand embroidered in India and handwoven in Europe, South and East Asia.s lottery post Open URL :j158.ccAlong with this, when a brand shifts from online to offline, the reach is limited to the local catchment for offline. However, if the offline is used as a hub-and-spoke model, it also serves as an advantage.s lottery post Open URL :j158.ccAs Abdon Lepcha, Creative Director, Fila India puts it: “Celebrities, influencers and social media are displaying athleisure as their lifestyle which has prompted fans to adopt their lifestyle. This has ushered in an athleisure cult, with activewear being worn on runways, streets, home, offices, airports as well as gyms.” Open URL :j158.cc
I feel that the factor that will act as an accelerator is the ability of a company to act in a lean and efficient manner delivering fast-fashion by reducing the apparel calendar for the “See Now, Buy Now” generation. For example, companies that are vertically integrated like Zara own their store infrastructure. Hence, the product’s journey to the store is faster. Also, since prices of garments have not increased significantly over the past decade, the sale of apparel will increase with the corresponding rise in the purchasing power of the people.s lottery post Open URL :j158.ccThe story of urbanisation in India is different from rest of the world. The migration to urban centers in India, is not happening as fast as it happened in China and is not limited to a few large cities as it happened in South Asian countries like Thailand or Indonesia. In India, it is the tier 3 and tier 4 cities that are expected to see maximum population growth over the next decade. As a result, the working population is rapidly increasing across Tier III and IV cities. The working population has increasing income with a need as well as willingness to dress better.s lottery post Open URL :j158.ccBritish menswear, womenswear and accessories brand Ted Baker has set foot in India with its maiden store here.The brand has been brought to India in partnership with Aditya Birla Fashion and Retail Limited Open URL :j158.cc
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